Carl Friedrik
Travel, refined to its essentials
Client:
Carl Friedrik
Year:
2026
Type:
Lifestyle
,
Other
Digital
“Considered travel design for the way modern life moves.”
Project Description
Carl Friedrik partnered with 22 Agency to bring its considered world of modern travel into focus. The project translated the brand’s balance of precision, utility, and understated luxury into a visual direction that feels calm, confident, and ready to move.
With a focus on thoughtful details and real travel moments, the campaign positioned each piece as more than luggage: a well-made companion for people who value simplicity, durability, and a sense of purpose wherever they go.
